We’re driven by honesty, transparency, and a proactive attitude. We aim to create genuine partnerships with our clients, which means educating and guiding them to make decisions with less stress and greater confidence.

Our Xero Platinum Partner status means clients get real-time insights, smoother systems, and fewer financial surprises using the latest software.

Alongside Xero, we use a full ecosystem of apps and build our own tools to make financial workflows simpler and more efficient.

We believe in leaving every situation better than we found it. Our clients’ time is valuable, so from the moment we meet them, our focus is on providing clear, practical advice

Gravitate has grown by investing for the long term. Our resilient structure, diverse client base, and team empowered by technology, mean we’re built to adapt and scale with our clients.

We aren’t the type of accountant that will just go away and do something for a client and raise a bill. We want to educate them on the work we do and why we do it and even train them to complete the tasks themselves.

We’re challenging the accounting industry in all the ways we believe it falls short, starting with transparency. Our open pricing page breaks the norms of an industry norm that hides real costs behind quotes, pitch decks and long sales pipelines.

With Gravitate, you know exactly what you’re paying for. Our menu-based pricing allows you to select only the services relevant to your business as you continue to scale.

As Xero Platinum Partners, we sit among the top 2% of firms nationwide, combining Xero’s tools with a full ecosystem of apps to give clients real-time insights and, more importantly, less financial stress and uncertainty.

We also build bespoke tools that make both our workflows and our clients’ experiences smoother.

Our people power everything we do, and technology enables them to excel.

You can train great people to be great accountants, but you can’t teach great accountants to be great people.

We hire people for their mindset and values, not just their CVs.

Wellbeing is part of everyday life here. From in-house Mental Health First Aiders and third-party wellbeing support, to running clubs, inclusive team socials, and financial wellbeing sessions, we make sure every team member is supported, connected, and appreciated.

We know how important continuity is in your partnerships, and our focus on our people keeps our culture strong and our retention high.

We attract both colleagues and clients who share our values, who want to grow with us in a way that is driven by those values.