Securing the right funding at the right time can be transformational for your business and its direction. Fundraising facilitates everything from launching, scaling up, or pivoting into new markets, and Gravitate can help you attract and negotiate the capital you need on terms that work for you.
Businesses need capital to grow and deliver excellent products and services; sometimes additional funds are needed to achieve these goals. Here are some situations where fundraising should be considered.
The trick is to start planning as early as possible; doing so gives you plenty of time to ensure your business is in the right financial, operational and strategic place, and to find the best deals.
Successful fundraising is more than just convincing someone to hand over money. It’s about placing your business in the strongest possible position for the best outcome.
Contact UsWe work with you to clarify how much capital you need, what it's for (growth, assets, marketing, etc.), and what success looks like. This will be the foundation of the whole fundraising project.
If required, we prepare robust, scenario-based forecasts that show investors or lenders how the business will perform, how returns are generated, and what risks to expect.
We will help you articulate your vision, demonstrate your competitive advantage, as well as your market opportunity, growth strategy, team strength, and exit potential in a way that truly resonates with investors.
We will help you assess the pros and cons of different funding structures, including bank debt, term loans, mezzanine, equity-investment, venture capital, etc. We will then recommend what balance of these makes most sense for your business.
Gravitate has an extensive network of banks, private equity firms, angels, institutional investors and other financiers. We can handle outreach, pitch preparation and negotiations to help you avoid pitfalls in term sheets.
We know what funders expect, including financial track records and legal, tax, operational and regulatory documentation. Our job is to ensure you’re transparent, compliant and a trustworthy investment.
We generally recommend raising enough to cover your growth plans plus a buffer for unexpected costs, delays or market shifts. We often recommend planning for 12-24 months of runway post-funding, unless you're aiming for very short-term goals.
This depends upon your priorities. If maintaining control and avoiding dilution are important, debt might be preferable. But equity can bring additional benefits: investor alignment, credibility, and sometimes lower cash burden. A lot of businesses benefit from a balanced mix.
Investors and lenders are typically looking for proven or projected revenue growth, strong margins, recurring (or predictable) income, stable cash flow, a strong team and a great strategy, among other things! Clear exit potential is also very helpful.
Again, this depends on many factors, such as business or deal complexity, the amount being raised, the funding source and, of course, how well prepared your business is. For equity rounds or high sums with institutional investors, it might take several months. However, being “fundraising-ready” usually speeds things up.
Some of the most common mistakes made by businesses looking for funds include being over-optimistic with forecasts, an unclear purpose of the funds, weak competitive analysis, ignoring dilution or financing cost, underestimating due diligence demands, and failing to prepare legal and operational readiness.
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