Growth Shares

Reward key individuals, attract top talent, and retain value in your business, all while staying fully compliant with tax and legal obligations.

Growth Shares can be a powerful incentive tool for companies looking to reward employees, directors, or investors based on future success.

At Gravitate, we can help you assess whether Growth Shares are right for your business and then guide you through every step of the process, from structuring and valuation through to implementation and ongoing compliance.

Why Growth Shares?

Growth Shares are a flexible and effective way to align key individuals with the future success of your business without diluting current value or control, as happens with many other share schemes.

Unlike traditional equity or option schemes, Growth Shares allow you to reward future performance and growth, ensuring that team members only benefit if they help create additional value.  

They are especially useful for scale-ups, exit-driven businesses, or companies wanting to incentivise without impacting past equity holders. When properly structured, they can offer significant tax advantages for both the company and the individual, making them a popular choice for modern, forward-thinking businesses.

What our Growth Shares service includes

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Suitability Review & Strategic Assessment

We begin by understanding your business goals, growth plans, and team structure to help you assess whether Growth Shares are the right fit. This includes considering alternative share schemes and identifying the most tax-efficient and commercially appropriate route forward.

Share Structuring & Design

We’ll help design your share classes to meet your exact objectives. Growth Shares typically allow new shareholders to benefit only from future increases in company value, while protecting existing shareholder equity. Whether using hurdle rates, growth thresholds or value-based vesting, we ensure clarity and alignment with your long-term goals.

Valuation Support & HMRC Compliance

Our Corporate Finance team will provide an accurate valuation to ensure a fair, defendable share price that minimises tax and legal risk.

Legal Documentation & Implementation

Our carefully selected legal partners will help prepare all the necessary documentation, including Articles of Association, Shareholder Agreements, and Board Resolutions. We oversee the process end-to-end to ensure every detail is correct and compliant.

Tax Planning & Reporting

We’ll ensure your Growth Share scheme is set up in a tax-efficient way for both the company and its shareholders. This includes navigating Income Tax and Capital Gains Tax implications, managing ongoing employment-related securities filings, and advising on Business Asset Disposal Relief (BADR) eligibility.

Ongoing Support & Exit Planning

Growth Shares are designed to unlock value at a future event like a sale or funding round. We can stay by your side through the life of the scheme, advising on how to manage exit scenarios, valuations, and tax obligations as your business evolves.

Why Gravitate?

Growth Shares can unlock exceptional value for businesses but only when they’re implemented correctly. At Gravitate, we bring together specialist tax knowledge, technical structuring expertise and hands-on experience to deliver share schemes that truly align with your ambitions.

We know this because we offer growth shares as an incentive to our own team; we know their value, both in good tax planning and employee engagement.

With Gravitate, you get a digital-first, detail-driven approach backed by strategic thinking and commercial insight. From initial suitability to long-term compliance, we ensure your Growth Share strategy drives motivation, retains talent, and delivers shareholder value, without unnecessary risk or admin burden.

Got a Tax query? Get in touch today!

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