Businesses rarely fail because they aren't profitable; they fail because they run out of cash at the wrong time. Forecasting isn’t about predicting the future perfectly. It’s about making better decisions today.

Without forecasting to promote sustainability, growth is often what kills scaling businesses. Sustainable growth means ensuring your infrastructure, team, and bank balance can handle growth without snapping.
In this guide, we explain:

The key differences between budgets, forecasts and financial models, and the unique value each brings to a scaling business that wants to succeed long-term.
How forecasting tells you how much cash you need for new stock, how much staff you need in advance of major changes, and whether you're growing too fast for your cash flow to cover.
We run through the main three forecast types: Sales forecasts, which look at your growth capacity and sales income; Profit forecasts, which look at your financial health over a period of time; and Cash Flow forecasts, which ensure you can maintain cash reserves to remain liquid.
We discuss the true cost of hiring, measuring investment ROI and how you can time major events and decisions for the strongest and most stable growth.
Scenario Planning is where financial modelling really delivers value. Instead of trying to predict the future perfectly, you can prepare for multiple outcomes!
For a forecast to be as useful as possible, it needs to account for the complexities of the UK tax system, including VAT, PAYE, Employer NICs and Corporation Tax.
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