Businesses rarely fail because they aren't profitable; they fail because they run out of cash at the wrong time. Forecasting isn’t about predicting the future perfectly. It’s about makingbetter decisions today.

Forecasting and financial modelling are not dark financial arts reserved for huge companies with dedicated CFOs. They are an exceptional growth tool that is accessible to many more businesses than people realise.
In this guide, we explain:

What a valuation is, what a good valuation looks like, and when it might be needed!
What does value really mean in terms of a business? We'll break down the main types of value, including "Fair Market", "Investment" and "Intrinsic" value, so you can make the correct assumptions from the start.
We cut through the jargon to ensure you understand exactly what your advisers, HMRC and other involved parties are talking about.
We cover business model analysis, industry and market assessment, and everything else you need for an accurate, defensible valuation that's fit for purpose.
A business in early growth looks very different from one that’s been stable for several years, and valuations are fundamentally different too.
There are some situations where a more specialist approach is needed, particularly if there are unique risks, structures or asset types that standard valuation methods can’t fully cover.
Beyond the obvious function of valuations ahead of major business transactions, there are several practical valuation applications for many real-world situations. We'll explain these in detail.
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